The Social Network

October 10, 2013 in Marketing Quotes by Perry Stevens

Understanding Social Networking

social network

“LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know”

Understanding the purpose of each social media website is very important. Companies don’t advertise on Twitter the same way that they would post a profile on LinkedIn, leading by other companies’ examples and the long-standing purpose for each social media advertising strategy is important to having success in online marketing.

LinkedIn

This popular interface is excellent for making business connections and for finding other companies that you may want to work with. The idea of the Linkedin social network is for businesses to very quickly connect and work with each other. You can have all of your business contacts, suppliers, major customers, advertisers and more at your fingertips utilizing this system and also find more potential companies that you could work hand-in-hand with to expand your brand.

Facebook

Facebook is truly the all in one social media account. Businesses can create their own individual pages to post content from YouTube, Flickr and a variety of other media sharing accounts. Sharing content from an individual business website is also made very easy using a Facebook share button. A great strategy for businesses is to reach out to existing customers and old customers with Facebook to engage them with new content. As preexisting customers share their favorite products from a business it can also work to generate new business across the Facebook network. Because sharing and connecting is so easy on Facebook it can generate a lot of organic sales.

Twitter

Twitter is a great platform for reaching out to new people. Because following trends on Twitter is so easy and searching out users can be done very quickly, it doesn’t take long for you to start coming into contact with people who you would like to connect with. By producing content that is directed toward your target market as well as connecting with new members of your target market across the network, you can generate some spectacular sales using Twitter. Although a character limit and small profile doesn’t seem like much work with, you can submit a lot of information in just a single tweet.

What are your thoughts on social networking? Do you have any other platforms you prefer? Please leave a comment below.

Understanding Social Networking