The Social Network

October 10, 2013 in Marketing Quotes

Understanding Social Networking

social network

“LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know”

Understanding the purpose of each social media website is very important. Companies don’t advertise on Twitter the same way that they would post a profile on LinkedIn, leading by other companies’ examples and the long-standing purpose for each social media advertising strategy is important to having success in online marketing.

LinkedIn

This popular interface is excellent for making business connections and for finding other companies that you may want to work with. The idea of the Linkedin social network is for businesses to very quickly connect and work with each other. You can have all of your business contacts, suppliers, major customers, advertisers and more at your fingertips utilizing this system and also find more potential companies that you could work hand-in-hand with to expand your brand.

Facebook

Facebook is truly the all in one social media account. Businesses can create their own individual pages to post content from YouTube, Flickr and a variety of other media sharing accounts. Sharing content from an individual business website is also made very easy using a Facebook share button. A great strategy for businesses is to reach out to existing customers and old customers with Facebook to engage them with new content. As preexisting customers share their favorite products from a business it can also work to generate new business across the Facebook network. Because sharing and connecting is so easy on Facebook it can generate a lot of organic sales.

Twitter

Twitter is a great platform for reaching out to new people. Because following trends on Twitter is so easy and searching out users can be done very quickly, it doesn’t take long for you to start coming into contact with people who you would like to connect with. By producing content that is directed toward your target market as well as connecting with new members of your target market across the network, you can generate some spectacular sales using Twitter. Although a character limit and small profile doesn’t seem like much work with, you can submit a lot of information in just a single tweet.

What are your thoughts on social networking? Do you have any other platforms you prefer? Please leave a comment below.

Understanding Social Networking


Are You a Pirate or a Sailor?

September 23, 2013 in Internet Marketing

“Why join the navy if you can be a pirate?” – Steve Jobs

internet marketing

When many entrepreneurs get a business idea they are very quick to bring more people on board or to sell that idea to start generating more revenue more quickly. This is not always the best practice, rushing towards a Corporation or incorporating yourself as a business could mean that you are missing out on money in the long run.

Many startup companies are having great success on small budgets with great ideas. If you feel as though you have got a product that people truly need, it should sell itself. With a variety of tools at your disposal such as: social media networks or sites like Kickstarter. And even small business loans, you can work to get your idea off the ground without having to rush to more people or to a larger company to produce your idea.

To Be A Successful Entrepreneur!

Some of the most successful entrepreneurs in history have stuck by their ideas and worked with them even after multiple offers to sell. While it is true some ideas can be more profitable to sell away then hold onto for a lifetime, it is important to really think about this decision before you go about expanding your company or asking for large corporate help.

Today with the Internet it’s very easy for a company to start selling products online and marketing their own products using social media. Even if you have zero startup money you can use the social media website such as Kickstarter or Indiegogo to raise money for excellent products without having to worry about paying back enormous interest costs. This makes working in today’s business world of very exciting opportunity for anyone with great ideas.

While many people believe that the trust form of business success resides in incorporation or in having a major advertising slot on television and worldwide brand recognition, many startups are doing just fine without all of this bloating help. The help can be extremely beneficial but having an idea and complete creative control over it is a great way to you can ensure your business remains yours and your money remains your own.

Curious about online marketing, feel free to contact us here. We are always happy to help!

“Why join the navy if you can be a pirate?” – Steve Jobs