Looking for Attention

October 3, 2013 in Marketing Quotes by Perry Stevens

Do You Want to Buy Attention or Earn Attention?

Internet Marketing - Earning Attention

You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, Best-Selling Author & Speaker

Businesses want attention in order to sell their products and services to the general public. In order to get this attention many businesses are prepared to spend millions of dollars directing traffic towards their products and services as well as their business. Organic attention however can come from something as simple as creating engaging content and publishing it through social media accounts, a website or blogging interface.

So many companies will pay money for the top ad slots, high budget commercials with professional endorsements and more, all to get their company name and products out into the marketplace. Many new start-up companies however are utilizing the web and social media to start generating a buzz about their products.

Content is King

Producing a video online and posting it to YouTube can be extremely beneficial for a new product if it is something that people truly need. Showing off a revolutionary new product over YouTube or any other video sharing channel, can lead to sales by demonstrating its worth.

This type of advertisement is completely free, posting a video can be done on YouTube by anyone and viewing YouTube videos is easy for anyone with Internet access. Sharing videos can also be done through various other social media platforms such as Facebook and twitter with just the click of a button. By producing video content and publishing it on YouTube many companies have found success with their product sales. Companies can also work to increase product sales by producing material showcasing their business and the people that work in it.

Optimized blog articles and video documentaries about a business can be very beneficial to creating rapport with customers. If a customer can relate to a company and attach a personal connection to a company they will be much more excepting of new products and services offered by a company.

It is with this promotional material and engaging connection, that many new companies are creating interesting and valuable content for driving sales and publishing it for free.

If you have any further queries, please leave a comment below and we will be sure to reply.

Do you Want to Buy Attention or Earn Attention?