The Best Way To Predict The Future Is To Create It

November 21, 2013 in Marketing Quotes by Perry Stevens

future

“The best way to predict the future is to create it.”Peter Drucker, American management consultant, educator, and author.

Businesses and advertisers are always looking for the next big trend. The great thing about working for yourself and launching a revolutionary product however, is that you have the freedom to dictate trends. So many startups and companies these days are producing promotional material well before they had even launched a product. Through social media it’s now possible to deliver up-to-the-minute updates and trends on new products and services almost as soon as they have been thought up. Crafting a trend may have been a little more difficult just a decade ago, but with the availability of social media and the number of startups that are using it, it can be truly amazing the amount of impact that a few short messages can have to a larger population.

Material for Online Marketing

When we think in terms of viral videos and advertising online, we can see that this type of promotional material isn’t always that expensive to produce. However there are some short video clips and advertisements which are viewed by thousands of people each and every day. These kinds of online trends have been created and have gone viral in some cases only just a few minutes after they were posted. While some advertisers will spend money and time doing research to figure out what the next trend is so that they can hop on board to market their products with it, they are forgetting that it’s ever important to be the trendsetter.

Part of working online and living the Internet lifestyle involves setting trends by creating them. As we set trends we can change the future and is advertisers it’s very important that new businesses are able to create creative promotional material that sets trends for their products and services. This level of creativity is a driving sales force that gets things done and puts small businesses on the path to financial freedom.

The Best Way To Predict The Future Is To Create It